That said, coming from the world of designers, photographers, artists and other creatives, where there seems to be a little different attitude — more competitive, perhaps — one thing I can say so far, that beer people are cool. Rather than replying on Instagram or Twitter with a perfectly-legal “Hey, you can’t use our stuff anymore,” most of the interactions I’ve had have been incredibly positive.

While I get a lot of “likes” from the brewers I tag in Instagram photos or tweets, some of the social media folks go out of their way to interact with you.

Even though my desk job is in a large company that has a dedicated social media person, I tend to forget that at the end of the day, craft beer brewers’ social media accounts are staffed with regular people too, or, depending on the size of the shop, perhaps the owners themselves.

And these normal people probably appreciate not having to do damage control or customer service for someone who didn’t like their product over social media once in a while. And let me say, it’s so cool to open up your phone and get a “@UintaBrewing is now following you” type message, especially when they weren’t the most recently tagged photo you uploaded.

Pro tip:

Don’t surf through the #craftbeer hashtag from your cubicle or boring meeting; the photos of rocky mountains or campers or even just the behind-the-scenes-chair-races-around-the-brewery photos will make your job seem a lot less fun by comparison.

The post Craft Beer People Are Cool People appeared first on Three Sheets Handcrafted Books.